If you want to start your own website searching and choosing a relevant domain name is the first, most important step.
It’s a rule of thumb, domain names should be short (ideally max 10 alphabet letters), simple, memorable, easy to spell and write
A well thought domain or business name maximizes your chances to be found on google results. And drives traffic, visitors on your website or blog.
There are over 1.7 billion (1,732,351,600) websites online as of today
Guess what, common, short and simple words are mostly taken and not available
Website domain name structure
Domain name is the name of your website
A website address structure consists of
- Protocol: https
- Sub-domain: www
- Name: domain-name
- Top Level Domain (TLD): .com
When searching domain name for your website or blog, here are some important tips to consider:
Your domain can be relevant to website’s subject or niche. Write down the names that come to mind associated to your business.
Check that they are not trademarked or owned by some other brand.
Go For Dot Com Domain
There are plenty of TLD’s (Top level domains) like dot com, dot net, dot org, etc.
Dot com is the most popular TLD with over 154 million (154,774,688) domains registered
It’s a good idea to get your domain with (dot) .com.
Domain business name
Be sure that your domain name is also your business name.
If your business name is different from your website domain it will be confusing for your visitors and clients.
Avoid misspelled words
Don’t use misspelled words, they are difficult to remember, your users may end up on some other website and it does not looks professional
Avoid difficult words
Your domain name can be unique but should not be difficult to remember. Avoid using difficult, hard to pronounce, rarely, less often used words
It’s a good idea to pronounce and write your domain name a few times
Avoid long sentences
An ideal domain name has less than 10 alphabet characters
Websites like Yahoo, Google, CNN, Amazon all have less than 10 characters
Your domain name can be a combination of 2 or more words. However always avoid using long sentences.
Remember its your website name that needs to be easy to spell, short, simple and memorable.
Avoid special characters, hyphens
Avoid use of characters, dashes, colons, separators or numbers in the domain name. You may use numbers if necessary
Avoid Slang or vulgar words
Please at all cost avoid slang words, words that tend to be used as slang, and other inappropriate words. Remember you are presenting yourself to the world audience.
If your preferred domain name is not available. Look for synonyms or words with similar meaning.
Personal names as domain
You can use your own name as your domain
You can either use your full name.
Or use your first name, and associate a niche keyword.
Like my website Talha Design.com
“Talha” is my name, “design” is my related industry or niche keyword.
However, if your name is difficult to pronounce or write, don’t use it.
Use Domain name generators
Still confused or stuck in finding your perfect domain name, consider using domain name generators like
These online tools give different ideas, options and word combinations related to your preferred keyword
Make a list of available domain names (Optional)
It’s a good idea to make a small list of available domain names you prefer.
Share this list with your employees, friends or family.
If possible, have their opinions, which domain name they like the most. This way you will have a general idea what works.
You can decide which domain name is better than others.
Social media handles
Be sure to check that your domain’s social media handles are available
Usually a domain name costs about $5 – $10 (annually). Some hosting companies also offer free domains for the first year subscription.
However, some domain names may cost for up to thousands of $ dollars.
Its because selling domain names is a business
In my opinion avoid buying expensive domain names. Its simply not worth it.
A domain name cannot guarantee success of your website
If your perfect domain name is not available, simply look for some other word or related synonym
(Note: If budget or finances is not an issue for you. You can purchase any preferred domain name)
How to register your web domain
The first step is to register a domain name with a domain registrar.
There are many domain registrars some good examples are:
Type your preferred domain name in the domain search bar and click the magnifier search icon.
You are presented with different top level domain options like .com, .net etc. but in my opinion go with the .com.
If your searched domain name is available click add to cart button. Your domain will cost you about $9 to $10 annually.
Different TLDs (Top level domains) have different fees
Click view cart button
You can select the number of years to register the domain name, by default its set to 1 year. You should register your domain name for at least 1 or more years.
You get free 1 year WhoisGuard subscription
(It helps to protect your privacy online and hides your name, details from other people)
If you are done click confirm order, you will be taken to a new payment details page, fill the form
After you have made the purchase you will be presented with this dashboard. Good work you own your domain name.
Tip: If your preferred domain name is available make the purchase.
Don’t wait for tomorrow or next week. If you don’t buy the domain name maybe someone else will. Which may be a setback for you.
After Choosing Your Domain Name
Have a logo designed
After you have purchased your perfect domain name. It’s a good idea to have a logo designed for your website or blog.
Your website logo could be an image of alphabet letters displayed on your website.
But a well-designed logo looks more professional and acts like a brand with online presence.
Your logo colors can be used on the website, social media and branding for consistency
As you purchase your domain name, you own it for as long as the duration of your subscription. There is an annual renewal fee involved
Think of domain ownership as a rented apartment or vehicle.
You pay annual fee for the domain name, if you forget to pay the annual renewal fee, your domain enters 30 days grace period.
After 1-3 months period (depending on your domain registrar) your domain will be available in the domain market place. Anyone else can buy that domain
You lose domain ownership, your website will stop working.
Tip: Avoid forgetting domain renewal, go to your domain registrar account and set renewal to auto renew
How to check domain ownership
You can check a domain ownership on lookup website like
You may get details like name, contact information, domain registrar etc.
Remember email associated with your domain name
Often people buy their domain subscription for period of few years. Sometimes they forget email associated with their domain.
Avoid forgetting or losing the email address (login credentials) associated with your domain and web hosting.
It helps to avoid legal litigation roadblocks if someone tries to claim your domain name.
A quick summary of how to search and choose domain names
- Keep it short, simple, memorable and easy to pronounce
- Avoid misspelled words
- Avoid difficult words
- Avoid long sentences
- Avoid slang words
- Avoid special characters, separators and numbers
- Use your name as domain
- Use synonyms
- Use your niche keyword
- Use online domain name generators
Conclusion / Wrap-up
If you consider above mentioned tips, you can’t get wrong in searching and choosing domain names
So, are you ready to search your website domain name?
Tell me in the comments, which domain name you purchased for your website
Further read, How to make a website or blog